The Written Case - Creating a Written Sales Tool

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The written business case is often a fundamental part of the client’s qualifying procedure, and requires great care and skill to ensure that it positions the sales person to present effectively.

Here we look specifically at the construction and language of the business case and how to help the internal influencers sell on your behalf.

By the end of the course delegates will be able to:

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Understand the communication process and how it applies to written presentations.Identify and write in the critical factors to convince the clients to buy.Structure a written proposal in a way that appeals to the client need.Create a document that helps the client with their business case.Use phrases that create a willingness in the client to recommend or buy.Structure a proposal that is simple to read and use by all influencers.

WHO SHOULD ATTEND

 
Anyone who would like to write more compelling proposals. Anyone who wants to make a quantum leap in the results they get. Anyone who wants set themselves apart from the competition.

COURSE TOPICS

Communication and written structure model.The SPECIFICS model to provide the headings.Creative use of structure.Language to convince the client.The 4MAT system.Writing the business case.Use of case studies and testimonies.The cost / benefit analysis.Adapting the structure to your audience.

EXTRA ENCOURAGEMENT

This one-day programme is designed to be highly practical and participative to allow participants to apply straight away the necessary skills, knowledge and understanding required to increase the power of their written sales proposals.

BOOK THIS COURSE

For more information or if you would like to book this course please contact us using the following methods:

Phone: 01455 823852
Email: ljudge@theconnection.fsbusiness.co.uk
Online: Click here

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